Every day a lot of people perform search on the internet for different topics of their interest. Whenever we want to know about something or try to find some website, the first thing comes to our mind is to quickly perform a search on that topic. There are different websites known as search engines where we can input a word or a phrase in order to search the internet for anything that is related to that particular word or phrase. In technical terms, these are called keywords.





The term %u2018search engine optimization%u2019 is used to describe the techniques that put a website or webpage on top of others in a search result. Since there can be too many different keywords or keyword combinations, optimizing a search page is essentially associated with the targeted keywords. Users search for different keywords in order to find what they are looking for and website owners would benefit from visitors who have use for the contents on their sites.



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This leads to the web designers or developers and some other people who can make sure that a website appears in a search result if the keywords are relevant to the contents of that site. With the increasing number of websites having similar contents, search engine optimization has become a totally complete branch of developing or maintaining a website. Dedicated professionals and farms offer SEO as their only service and are doing great.



Optimizing a website or a webpage has two parts known as on-page and off-page optimization. Usually the optimization is more page-based than site-based leading to the coining of these terms. So what an SEO expert would do is to work on individual pages to ultimately complete the optimization for a website. On-page optimization refers to the modifications made to a web page for it to appear on a search result on some target keywords or to score the top position.



When we search on the search engines, the engines find the pages that are most relevant to those keywords. There are some places on a page where the search engines look for the keywords in order to determine relevancy. On-page optimization is the manipulation of information on these pages and in the codes of these pages. While this is the basic way a search engine would try to find a web page, showing it at a certain position on the search result would need something more.



There are many websites with similar contents and the success of a search engine greatly relies on delivering the best possible result on top of others. A page can score a higher position than other pages with similar contents only if they have something others do not have. Ranking is a common method of determining the superiority of a page over another.



Off-page optimization is all about increasing the ranking of a page and thus, securing a high or even top position in a search result based on the techniques applied outside the target page. Hence the name %u2018off-page optimization.

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